Amazon-backed Fable debuts Showrunner, the “Netflix of AI”
Fable Studio, with support from Amazon’s Alexa Fund, is officially launching Showrunner, an AI animation platform described as the “Netflix of AI”,that invites users to craft fully animated TV shows using simple text prompts and even their own photos.
What is Showrunner?
Showrunner enables users to generate animated TV episodes by writing simple natural-language prompts, uploading selfies, and customizing character voices, dialogue, and shots all powered by Fable’s proprietary AI, SHOW 2.
Industry partnerships:
Fable is actively courting major studios, including Disney and Lucasfilm, to license their IP so fans can generate fan-made content while rights holders earn royalties.
Business model and team expansion
Showrunner starts free, but creators will eventually pay $10–$20/month for credits to make hundreds of scenes. Viewers can watch and share shows without paying.
Fable plans to expand its team hiring AI specialists from Google DeepMind and open a Los Angeles office while already working out deals with studios to bring licensed IP to the platform.
Launch Timing:
Public launch late July 2025 (opened to general users).
Vision behind Showrunner:
CEO Edward Saatchi positions Showrunner as a new storytelling medium—not merely cost‑cutting automation but a shift toward “playable television” where audiences become creators rather than passive consumers.
News Gist
Amazon-backed Fable Studio has launched Showrunner, an AI-powered animation platform that lets users create, customize, and star in animated TV shows using simple text prompts.
The platform enables interactive storytelling and plans to license major IPs like Star Wars.
