Adobe Launches Enterprise AI Agents

Adobe has officially rolled out a powerful new suite of enterprise AI agents, aiming to reshape the way businesses manage marketing, customer support, and workflow automation.

The launch, announced on September 10, 2025, marks the general availability of these intelligent tools inside the Adobe Experience Cloud, which is already being adopted by some of the world’s biggest companies.

What Are Adobe’s AI Agents?

Unlike basic chatbots, these agents act like digital co-workers smart, specialized assistants that can analyze data, design customer journeys, run experiments, and even monitor websites for problems.

They’re powered by Adobe’s Agent Orchestrator, a platform that manages both Adobe-built agents and third-party ones, ensuring businesses can use the best tools for every job.

Adobe stresses that these agents are not just about automation they’re about making work smarter, faster, and more personal.

Key Agents and Their Roles

Adobe has released multiple specialized agents, each designed for different business needs:

• Audience Agent – Helps marketers find and group high-value customers for personalized campaigns.
• Journey Agent – Maps and optimizes customer experiences across websites, apps, and emails.
• Experimentation Agent – Runs A/B tests on websites or campaigns and delivers actionable results.
• Data Insights Agent – Provides real-time data analysis, forecasts, and clear recommendations.
• Site Optimization Agent – Monitors company websites for issues like broken links or slow load times, and recommends or triggers fixes.
• Product Support Agent – Speeds up customer support by pulling information from across the company to quickly solve cases.

Together, these agents help businesses save time, improve engagement, and maintain consistency across all digital touchpoints.

Integration Across the Adobe Ecosystem

The agents are deeply embedded into Adobe Experience Cloud, meaning they work right inside tools companies already use—such as:

• Adobe Real-Time Customer Data Platform (CDP), Adobe Experience Manager, Adobe Journey Optimizer.
• They also connect to external platforms like Google Cloud and Microsoft Azure, ensuring businesses can unify their entire tech stack.
• This tight integration means that every recommendation or action taken by the agents is based on up-to-the-second data, making decisions more accurate and impactful.

Adoption by Major Brands

The rollout is already making waves in the business world. According to Adobe:

• Over 70% of Adobe Experience Platform customers are already using the built-in AI Assistant to manage these agents through a conversational interface.
• Big companies including Hershey, Lenovo, Merkle, Wegmans, and Wilson are among the early adopters, reporting faster workflows and improved marketing results.
• 99% of Fortune 100 companies have used Adobe AI-powered apps in some form, and nearly 90% of Adobe’s top 50 clients have adopted these agent-based tools.
• This level of adoption highlights just how important AI-driven automation has become in enterprise business.

News Gist 

Adobe has launched enterprise-grade AI agents inside the Adobe Experience Platform, helping businesses automate customer journeys, site optimization, marketing, and support.

Big brands like Hershey and Lenovo are early adopters, as Adobe positions itself in the global AI competition.

FAQs

Q1. What did Adobe launch on September 10, 2025?

Adobe launched enterprise-grade AI agents for businesses, now generally available in Adobe Experience Cloud.

Q2. What platform powers these AI agents?

They are powered by Adobe Experience Platform (AEP), launched in 2019.

Q3. What tasks can Adobe’s AI agents perform?

They handle customer journey optimization, audience targeting, experimentation, data insights, site fixes, and product support.

Q4. Who are some early adopters?

Hershey, Lenovo, Merkle, Wegmans, and Wilson are already using the AI agents.

Q5. How do these agents work with humans?

They use adaptive reasoning and support “human-in-the-loop” oversight for accountability.

Q6. Why is this launch significant?

It shows AI moving from experimental tools to core enterprise workflows, boosting efficiency, personalization, and cost savings.