Laurel Raises $100 Million to Boost Workforce Productivity with AI
Laurel, the world’s first AI Time platform, has raised $100 million in Series C funding led by IVP, with participation from GV (Google Ventures).
What Laurel Does: AI-Powered Time Intelligence
Laurel’s platform helps companies understand how their employees spend time by analyzing activities across tools like: Microsoft Office, Email, Web browsers, PDF readers, Messaging apps.
It then groups similar tasks together—such as reading emails and reviewing documents related to a legal case—providing a clear picture of how time is used and where efficiencies can be made.
Major Investors Back Laurel’s Mission
The funding round was joined by major investors including Google’s GV, 01.a, DST Global, ACME, Anhos, AIX Ventures, and TIME Ventures (founded by Marc Benioff).
Notable angel investors included Kevin Weil (OpenAI), Vladimir Fedorov (GitLab), and Arash Ferdowsi (Dropbox).
These investors join returning investors ACME, Anthos, Gokul Rajaram, AIX Ventures, and Marc Benioff’s TIME Ventures.
Real Impact: Productivity and Profits Up
Laurel claims to help clients recover 28 extra billable minutes per professional per day, increasing profits by 4% to 11% and reducing manual time entry by 80%.
Top firms using Laurel include:Ernst & Young, Freshfields, Grant Thornton, Crowell & Moring.
The Time Intelligence Layer
Laurel founder and CEO Ryan Alshak describes Laurel as a “time intelligence layer” that allows firms to measure and act on how people work.
With over $1 trillion expected to be spent on AI automation in the next five years, Laurel helps companies know where to direct those investments.
“While other industries optimize their supply chains, knowledge work—50% of global GDP—has never had this visibility,” said Alshak.
Growth and Future Plans
Laurel’s platform usage is up 500%, and its annual recurring revenue has grown over 300% in the past year.
Ajay Vashee of IVP, a former CFO himself, said Laurel solves a long-standing “efficiency gap” in the professional services sector by unlocking time as a measurable and optimizable asset.
News Gist
Laurel Inc. raised $100 million to enhance productivity in legal, consulting, and accounting firms using AI-powered time tracking.
Its platform helps professionals optimize workflows, recover billable time, and reduce manual tasks, offering deeper insights into how time is spent at work.
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