LiveRamp Revolutionizes Marketing with AI Integration Across Its Network
LiveRamp, a leading data connectivity platform, on Tuesday, October 8 has announced the implementation of artificial intelligence-powered marketing capabilities across its extensive network.
LiveRamp will create a full suite of compelling partnerships and use cases, giving marketers complete flexibility, interoperability, and the most effective AI tools.
These partnerships mark LiveRamp adding rapidly evolving AI capabilities, empowering marketers to personalize and measure every consumer experience.
Key Points:
LiveRamp’s new AI system intelligently processes and connects vast amounts of customer data, enabling more precise audience targeting and segmentation.
The platform now offers real-time campaign optimization using AI algorithms that continuously learn and adapt to performance metrics.
These new AI partnerships will help brand marketers better connect with, and personalize touchpoints for their customers, including AI-powered touchpoints across the ecosystem.
LiveRamp will enable marketers to personalize AI-powered searches in partnership with Perplexity .
It will connect AI-powered custom audiences on Meta and YouTube,
in partnership with Chalice, with more social platforms to follow.
New AI tools predict customer behaviors and preferences, allowing marketers to proactively adjust their audience targeting strategies.
Leveraging Chalice’s advanced AI The system generates actionable insights from complex investment data patterns, simplifying decision-making for marketers.
Marketing teams can tailor AI functionalities to their specific needs and objectives, ensuring flexibility and relevance.
Development Background
LiveRamp’s journey toward AI integration began several years ago as the company recognized the growing complexity of data management and the increasing demand for more sophisticated marketing solutions.
LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Moving forward, LiveRamp will create a full suite of compelling partnerships and use cases, giving marketers complete flexibility, interoperability, and the most effective AI tools.
Significance for Users
By leveraging AI, LiveRamp’s platform can enhance audience targeting accuracy, leading to improved return on investment (ROI).
Additionally, AI enables marketers to deliver personalized messages and offers, boosting customer engagement and loyalty.
Overall, the integration of AI into LiveRamp’s platform offers marketers a powerful tool for improving their campaigns, enhancing customer experiences, and driving business growth.
News Gist
LiveRamp has integrated AI into its data connectivity platform, offering marketers more precise targeting, real-time campaign optimization, and personalized touchpoints.
Through partnerships, LiveRamp is enabling marketers to leverage AI-powered features on platforms like Perplexity, Meta, and YouTube.