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Google Cloud Unveils Cutting-Edge AI Video and Image Generators

Google Cloud has launched two generative AI models Veo and Imagen 3 developed by Google DeepMind, on its Vertex AI platform.

Key Points

  • Veo is an image-to-video model capable of generating high-quality, high-definition videos, including realistic-looking people and animals.
  • Users can create videos on Veo by uploading text or an image prompts into cinematic, high-definition videos in various visual styles, generating clips over 60 seconds long.
  • Veo will be available via Vertex AI in a private preview.
  • Imagen 3 is an image-generation models and it will be generally available to all Vertex AI users starting next week.
  • Imagen 3 also  takes on the task of text-to-image generation, producing photorealistic visuals in a variety of styles.
  • Google claims it surpasses its predecessors in detail, lighting accuracy and artifact reduction.
  • Users on Google’s allowlist can also access advanced customization options with Imagen 3.
  • These include image upscaling, inpainting, outpainting and background replacement—all guided by text prompts.
  • Additionally, users can provide reference images, enabling Imagen 3 to create content aligned with specific brand aesthetics, logos or product features.
  • All the images and videos generated by Veo and Imagen 3 will be digitally watermarked, which also includes Google DeepMind’s SynthID, an invisible watermark to help prevent misinformation and misattribution.

Background

Vertex AI has long been Google Cloud’s flagship platform for streamlining AI application development and deployment.

By integrating Veo and Imagen 3, the platform offers organizations an even more comprehensive suite of tools to innovate in marketing, sales and beyond.

Among enterprise companies with gen AI in production, 86 per cent report an increase in revenue, with an estimated 6 per cent growth.

That’s why Google is investing in its AI technology with new models like Veo and Imagen 3.

AI Visual Generators: A Comparative Landscape of Innovation

In the rapidly evolving landscape of AI-powered content generation, several innovative platforms have emerged as frontrunners.

Google Cloud’s Video Generation (Veo) stands out with its advanced capabilities in creating high-quality video content, leveraging sophisticated machine learning algorithms.

Imagine 3, developed by OpenAI, offers remarkable image generation capabilities with nuanced detail and creative interpretation.

Other notable generators include Runway ML, which excels in video transformation and editing, and Midjourney, renowned for its artistic and photorealistic image generation.

DALL-E 3 continues to push boundaries in text-to-image generation, while Stable Diffusion provides open-source flexibility for developers and creators.

Each platform brings unique strengths: some prioritize photorealistic output, others focus on artistic interpretation, and some offer more extensive customization options.

The competition among these generators drives continuous innovation, expanding the possibilities of AI-generated visual content across various domains.

News Gist

Google DeepMind launches Veo and Imagen 3 on Vertex AI platform, revolutionizing video and image generation.

Veo creates high-definition videos up to 60 seconds from text or image prompts, while Imagen 3 delivers photorealistic image generation with advanced customization.

AWS counters with Nova Reel, a six-second video generation model, intensifying the generative AI competition.

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