Microsoft Launches Sora-Powered AI Video Generator in Bing App
Microsoft has officially launched Bing Video Creator, a powerful AI video generation tool integrated directly into the Bing mobile app, powered by OpenAI’s Sora technology.
This move marks a significant step toward democratizing AI video creation, making it freely available to users worldwide—except in China and Russia.
How Bing Video Creator Works ?
- To start creating videos, users simply:
- Open the Bing app (Android or iOS).
- Log into their Microsoft account.
- Enter a text prompt in the dialog box and tap “Create”.
- Wait for a notification once the video is ready.
- Each AI-generated video is about five seconds long, created from a natural language prompt using advanced generative AI.
Usage Limits and Rewards System
- Free Tier: All users get 10 free video generations.
- After Free Limit: Each additional video costs 100 Microsoft Rewards points.
- Earning Points: Points can be earned by:
- Searching with Bing (5 points per PC search, up to 150 daily).
- Shopping via the Microsoft Store.
- You can queue up to three videos at once, and each video is stored for 90 days within the app. Users can download, share, or copy a direct link to any generated clip.
Safety, Security, and Watermarking
- Microsoft has adopted the same safeguards used by OpenAI for Sora:
- Harmful or inappropriate prompts will be blocked.
- Users will receive warnings for unsafe content.
- All generated videos are watermarked using the C2PA standard, ensuring transparency about their AI origin.
A Step Forward : Desktop and Widescreen Support
Currently, videos are generated in a 9:16 vertical format, optimized for mobile and social media platforms. However, Microsoft has confirmed that desktop support and 16:9 landscape aspect ratio videos are in development and will be rolled out in future updates.
News Gist
Microsoft has launched Bing Video Creator, a free AI video generator powered by OpenAI’s Sora, in its mobile app.
Users can create five-second videos from text prompts, with 10 free clips and more via Microsoft Rewards points.
Safety measures and watermarking are included. Desktop and widescreen support are coming soon.
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