Adobe Launches AI Video Tool to Challenge OpenAI’s Sora

On Wednesday 12 Feb 2025, Adobe unveiled a new AI-powered video editing tool, the “Firefly Video Model,” as part of its Creative Cloud suite.

It directly challenging OpenAI’s growing dominance in AI-driven content creation.

The tool uses generative AI for video editing tasks, suggest edits, and create content based on user.

Key Points

• The Firefly Video Model will compete against Sora, a model developed by OpenAI and startup Runway, both of which currently video-generation services.
• Firefly Video Model differs from its rivals because it is geared toward generating clips that will fit into how film and television studios use Premiere Pro, its flagship video editing software.
• Adobe stated that the service will generate five-second clips at 1080p resolution. While this is shorter than the clips up to 20 seconds generated by OpenAI’s service, Adobe executives noted that the majority of individual clips in most productions are only three seconds long.
• Adobe mentioned that users can generate 20 clips per month for $9.99 and 70 clips for $29.99.
• Adobe is also working on a “Premium” pricing plan for studios and other high-volume video users and will release those pricing details later this year.
• Alexandru Costin, Adobe’s vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather longer clips.

Sora vs Adobe Firefly Video Tool

OpenAI’s Sora and Adobe’s Firefly are AI-driven video generation tools with distinct focuses.

Sora excels in creating videos from text prompts, enabling users to generate up to 50 short clips monthly at 720p resolution for $20.

In contrast, Firefly integrates with Adobe’s Premiere Pro, emphasizing the enhancement of existing footage rather than full video creation.

Firefly offers 20 monthly 1080p clips for $9.99, with plans to support 4K resolution.

Adobe highlights Firefly’s training on licensed content, ensuring intellectual property safety.

News Gist

Adobe launched its new AI-powered “Firefly Video Model” for video editing as part of its Creative Cloud, challenging OpenAI’s Sora.

Firefly focuses on enhancing video production for film and TV studios using Adobe Premiere Pro.

It generates five-second, 1080p clips, catering to typical short clip lengths in most productions.

Adobe also plans to introduce 4K support soon.