Apple Considers OpenAI or Anthropic to Power Next-Gen Siri
Apple is reportedly in serious talks with OpenAI and Anthropic to power the next generation of Siri with external large language models (LLMs), marking a major reversal in strategy as it races to catch up in the generative AI space.
Why the Shift?
Apple’s internal AI team has struggled to match the sophistication of rivals like ChatGPT and Claude.
Sources told that Apple’s in-house models have failed to meet key performance benchmarks, prompting the company to explore third-party options.
A core reason: Apple does not want to delay the rollout of smarter Siri features any further.
External Help from OpenAI and Anthropic
Apple has asked both OpenAI and Anthropic to develop versions of their AI models (ChatGPT and Claude, respectively) that could run within Apple’s secure Private Cloud Compute system.
This setup would let Apple maintain its reputation for data privacy while still leveraging powerful generative models.
Key Developments on Siri and OpenAI
1. Apple is seriously considering switching gears:According to Bloomberg, Apple is evaluating whether to power its next generation “LLM Siri” with large language models from Anthropic or OpenAI—moving away from its struggling in-house AI efforts.
2. Private-Labeled LLMs: Apple has reportedly asked both OpenAI and Anthropic to train custom versions of their models that could run on Apple’s secure Private Cloud Compute infrastructure, for internal testing.
Expected Features Boost
If adopted, the upgraded Siri could support:
- Full context-aware conversations.
- App control via natural language.
- Smarter summarization and information retrieval.
- Multimodal understanding (voice + image).
What’s Next?
Apple is likely to pursue a hybrid AI strategy, blending:
- Its own in-house AI models for basic, fast, private tasks
- Third-party models for more advanced, generative capabilities
- This would allow the company to deliver competitive features quickly, without abandoning its core principles of privacy and control.
News Gist
Apple is exploring deals with OpenAI and Anthropic to power Siri with advanced AI, marking a major shift from its in-house efforts.
Struggling to match rivals, Apple aims to enhance Siri while preserving privacy through secure cloud infrastructure.
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