Amazon Launches Alexa+ with AI-Powered Personalization and Smart Features

At a media event in New York, Amazon has unveiled Alexa+, an advanced AI-powered version of its virtual assistant. 

This advanced version of Alexa is designed to offer users a more interactive and personalized experience.

Key Points

• Alexa+ can detect users’ emotional tones, plan romantic dates, and engage in more natural, conversational exchanges.
• Alexa+ is capable of making travel arrangements, booking restaurants generating dinner recipes, sending party invitations, and creating bedtime stories.
• Alexa+ offers improved control over smart home devices, including the ability to execute routines automatically.
• Alexa+ adapts to users’ preferences over time remembering personal details to provide tailored suggestions and responses.
• In the United States, will available from March on new Echo Show devices, with other countries receiving it later in 2025.
• It will be included for free in Prime subscriptions, but for non-members, it will cost $19.99 (£16) per month, with the UK price yet to be announced.

Background

Amazon launch of Alexa is of its broader to enhance AI-powered assistants in response to competition Google and OpenAI.

With the rise of generative AI, Amazon aims to keep Alexa relevant by making it more personalized, and capable of handling tasks.

The introduction of also reflects the company’s strategy to AI into its smart home ecosystem while exploring new revenue streams through subscription-based services.

This move aligns with Amazon’s vision of AI-driven, seamless user experience.

News Gist

Amazon’s new AI-powered Alexa+ enhances user interactions by detecting emotions, planning dates, managing travel, and automating smart home routines.

Launching in March in the U.S., it’s free for Prime members or $19.99/month for non-members.