VEON Launches All-in-One Super App ‘Hambi’ in Uzbekistan

VEON Ltd., a global digital services provider, has introduced its new AI-powered super app ‘Hambi’ to the Uzbekistan market.

The name Hambi, derived from “Hammasi Bitta” in Uzbek, means “everything here,” reflecting its all-in-one nature.

Key Points

• The comprehensive platform combines multiple digital services into a single, user-friendly application accessible to all mobile users in Uzbekistan, regardless of their service provider.
• The app features a wide range of services, from e-health consultations (Hambi Davo) to third-party car insurance (Hambi Auto), along with digital marketplace, travel booking, entertainment, TV streaming, financial services, and gaming options.
• Beeline Uzbekistan customers get additional benefits, including self-service features for managing tariffs, data plans, and roaming services.
• The app also rewards user engagement with mobile data plans, exclusive discounts, and daily bonus opportunities.

Background

The launch of Hambi, developed locally by Beeline Uzbekistan’s team, marks VEON’s latest digital innovation in the region.

This follows the successful introduction of KINOM, the company’s entertainment streaming platform that offers movies and TV series, including local Uzbek content.

Both Hambi and KINOM represent key components of VEON’s strategic initiative to enhance digital services across Uzbekistan, demonstrating the company’s long-term commitment to the market’s digital transformation.

AI Digital Revolution and global expansion

The AI Digital Revolution is transforming how companies expand their global footprint, as exemplified by VEON’s strategic moves in Uzbekistan and similar initiatives worldwide.

Companies are increasingly leveraging AI-powered super apps and digital platforms to integrate multiple services – from entertainment to healthcare – into unified, user-friendly experiences.

This digital transformation isn’t just about technology adoption; it’s about cultural integration and local market understanding.

For instance, while VEON customizes its services with local language content and region-specific features in Uzbekistan, companies like WeChat in China and Grab in Southeast Asia are similarly revolutionizing their markets.

This trend highlights how AI-driven digital solutions are becoming essential tools for both market expansion and economic development in emerging economies.

News Gist

VEON Ltd. has launched ‘Hambi,’ an AI-powered super app, in Uzbekistan.

Named from the Uzbek phrase meaning ‘everything here,’ Hambi combines multiple services into one user-friendly platform.

The app offers e-health consultations, insurance, entertainment, and financial services to all mobile users.

Beeline Uzbekistan customers receive additional benefits like tariff management and rewards for daily engagement.